Do you know that Influencer Marketing is a billion-dollar industry and its global market is worth $13.8 billion in 2021? There’s no denial of the fact that influencer marketing does have a positive effect but keeping a check on media’s influence on our opinions and attitudes is the demand of the time. Here are some ways to counter negative media influence:

Research instead of assuming
Avoid believing anything the celebrities say under the sun, instead research a bit before following any advice. Develop a questioning attitude to distinguish between marketing propaganda, opinions and facts.

Be open to different ideas
You do not have to be stringent with your ideas and opinions. Always remember, learning is a continuous process, so, strive to get different perspectives and evaluate its pros and cons before reaching any conclusion.

Analyse everything you see and hear in media
Most of the time, the lifestyle sold in media is not the reality, rather it’s a marketing strategy for the influencers to engage with their fans or to advertise their product. Although, there are influencers who leverage the power of social media to make a positive impact on people.

Make informed decisions
Information floating on media should be taken with a pinch of salt rather than accepting it as a gospel’s truth. Try developing the ability to look beyond the hype or aura created and get the true view of the picture.