VIT Dance Club

Event Overview

Riviera, the annual International Sports and Cultural Fest of Vellore Institute of Technology (VIT), is one of India’s largest collegiate cultural festivals, drawing a footfall of over 40,000 students from 700+ colleges across 45 countries. Organised entirely by students, Riviera offers brands a rare opportunity to engage with a young, diverse, and highly influential audience at scale.
The VIT Dance Club, with a community of 300+ active members and seven specialised dance teams, curates Riviera’s flagship dance events spanning classical, folk, western, hip-hop, and battle formats. These events witness high participation, sustained audience engagement, and strong digital traction, making them ideal platforms for brand visibility and recall.
By sponsoring our events, brands gain:
• Extensive digital visibility through Instagram posts, stories, and collaborations across the Dance Club’s main handle and seven team pages, reaching a combined audience of ~19,000 followers, amplified further by individual member shares.
• On-ground brand integration via stage announcements, banners, posters, and direct audience interaction during all major dance events across four days.
• Direct youth engagement through merchandise, vouchers, or product distribution to participants and winners, enabling tangible brand interaction and recall.
• Credibility and association with a legacy festival that has previously partnered with renowned brands such as PepsiCo, Nestlé, Paytm, OnePlus, Internshala, and Kia.
We offer structured sponsorship tiers (Platinum, Gold, Silver, Bronze) while remaining fully open to customised deliverables, allowing brands to tailor promotions to their specific marketing goals: be it awareness, engagement, or lead generation.
Partnering with the VIT Dance Club at Riviera 2026 ensures high-impact visibility, authentic youth connect, and measurable engagement, positioning your brand at the heart of one of Asia’s most vibrant collegiate cultural experiences