Jakarta, July 1, 2025 – The MICE (Meeting, Incentive, Convention, and Exhibition) Study Program of Politeknik Negeri Jakarta once again held an annual international scientific conference entitled the 3rd International Scientific Conference of MICE (ISCOMICE) which took place on Tuesday, July 1, 2025 at Aminta Hall, Jakarta. The organization of this year’s ISCOMICE is also a series of celebrations of the 20th anniversary of the existence of the MICE Study Program at Politeknik Negeri Jakarta in producing superior human resources in this industry. 

With the theme “Innovating for Sustainability: Transforming MICE and Tourism for Global Impact”, ISCOMICE 2025 is a scientific platform that brings together academics, professionals, and industry stakeholders to discuss innovation and sustainability practices in the MICE and tourism sector.

The Plenary Session “Bridging Practice and Academia: Innovating For Sustainability and Tourism For Global Impact” featured three international speakers. The first speaker, April Layla Joseph, emphasized the importance of sustainability as an imperative in today’s MICE world, driven by demands for accountability and transparency from attendees and sponsors. Discussions included calculating GHG emissions using ISO 14064, the importance of waste management with a “Zero Waste Event” approach, and the challenges and complexities stakeholders face in achieving sustainability.

Dr. Eunjung Kim as the second speaker, explained about maintaining a balance between innovation and ethics, especially regarding participants’ perceptions regarding the approval of using Facial Recognition Technology (FRT) in sustainable events. The presentation defined FRT and highlighted its benefits and risks in the context of events. Privacy issues and lack of clear consent were the main concerns.

On the other hand, Dr. Noel Scott discussed innovations aimed at sustainability within the MICE and tourism sector, focusing on transformation to create global impact. His presentation revealed how the MICE sector can improve competitiveness and the need for innovation in technology and sustainability. He also discussed the contributions of various actors in the MICE value chain such as specialist event agencies, hotels and convention centers, and their competitive advantages.

The 3rd ISCOMICE Awarding Ceremony was a moment of appreciation for the papers that contributed to the Scientific Conference. As a form of appreciation, the best paper in this conference will get the opportunity to be published in a SINTA 2 indexed journal, the Journal of Applied Sciences in Travel and Hospitality (JASTH). Meanwhile, other papers will be published in internationally indexed conference proceedings, as an effort to encourage the dissemination of knowledge and strengthen the role of academics in the development of the MICE sector and sustainable tourism.

The Best Paper award was given to the writing team of Imam Ardiansyah, Ika Suryono Djunaid, and Dewanta Facrureza, for their paper entitled: “An Analysis of the Tourism Attraction Potential of Koleang Village in Supporting Sustainable Tourism Development.” Meanwhile, the Best Presenter award was won by Ayu Sulistya Putri Sugeng, with a paper presentation entitled: “Social Media Marketing Activities on SMEs: How Gender and Generational Background Affect the Consumer Behavior.”

It is hoped that ISCOMICE 2025 will serve as a trigger for all MICE and tourism industry players to continue to integrate the principles of sustainability and innovation in their every strategic move. The meeting between academics and practitioners in this forum is an important step to accelerate the transformation of the industry at the global level, and strengthen Indonesia’s position as one of the countries that actively encourages the growth of the MICE and tourism sector that is ethical, sustainable, and has a positive impact on society and the environment.

Frequently Asked Questions (FAQ) — ISCOMICE 2025

1. What is ISCOMICE 2025?

ISCOMICE 2025 refers to the 3rd International Scientific Conference of MICE hosted by Politeknik Negeri Jakarta, focused on innovation and sustainability in the MICE and tourism industry.

2. When and where was ISCOMICE 2025 held?

ISCOMICE 2025 took place on Tuesday, July 1, 2025, at Aminta Hall, Jakarta.

3. Who organized ISCOMICE 2025?

The event was organized by the MICE Study Program of Politeknik Negeri Jakarta, in celebration of its 20th anniversary.

4. What was the theme of ISCOMICE 2025?

The theme was “Innovating for Sustainability: Transforming MICE and Tourism for Global Impact.”

5. What makes ISCOMICE 2025 significant?

ISCOMICE 2025 served as a key platform connecting academics, professionals, and industry stakeholders to explore sustainable innovation in the MICE sector.

6. Who were the keynote speakers at ISCOMICE 2025?

Speakers included April Layla Joseph, Dr. Eunjung Kim, and Dr. Noel Scott, each addressing different facets of innovation and sustainability.

7. What did April Layla Joseph emphasize in her talk?

She highlighted the urgency of sustainability in MICE, addressing GHG calculations, waste management, and stakeholder accountability.

8. What was the focus of Dr. Eunjung Kim’s presentation?

Dr. Kim discussed Facial Recognition Technology (FRT) in events, its benefits, ethical concerns, and the importance of participant consent.

9. What insights did Dr. Noel Scott provide?

Dr. Scott talked about how innovation in technology and sustainability can transform the global MICE industry and improve competitiveness.

10. What is the significance of the Best Paper award at ISCOMICE 2025?

It recognizes outstanding academic contributions, offering the winning paper a publication opportunity in the SINTA 2 indexed JASTH journal.

11. Who won the Best Paper award at ISCOMICE 2025?

The award went to Imam Ardiansyah, Ika Suryono Djunaid, and Dewanta Facrureza for their study on Koleang Village and sustainable tourism.

12. Who received the Best Presenter award?

Ayu Sulistya Putri Sugeng won for her presentation on gender, generational background, and consumer behavior in SMEs.

13. Will all papers from ISCOMICE 2025 be published?

Yes. All accepted papers will be included in internationally indexed conference proceedings, supporting global knowledge sharing.

14. How does ISCOMICE 2025 support sustainability?

The event promotes sustainable practices such as zero-waste events, emission tracking, and ethical use of technology in MICE.

15. What does MICE stand for?

MICE stands for Meetings, Incentives, Conventions, and Exhibitions—a vital part of tourism and business travel industries.

16. How does ISCOMICE 2025 benefit students?

It gives students exposure to international-level academic forums, access to professional insights, and opportunities for research publication.

17. How does ISCOMICE 2025 impact the industry?

It bridges the gap between academia and practice, encouraging collaboration and the integration of innovation and sustainability.

18. Can international participants join ISCOMICE 2025?

Yes, ISCOMICE 2025 welcomed both international and local participants, making it a truly global platform for discussion.

19. How is ISCOMICE 2025 different from previous editions?

This edition was special due to its alignment with the 20th anniversary of the MICE Study Program and its enhanced focus on global impact.

20. What are the future goals post-ISCOMICE 2025?

The goal is to maintain momentum by promoting ethical, sustainable MICE and tourism practices and positioning Indonesia as a global leader in this space.