Leap Scholar
User Acquisition (UA), App Installs & Funnel Optimization
Driving 2,000+ Rapid App Downloads & 1,500+ Qualified Study Abroad Aspirants in 3 Weeks
EvePaper designed an optimized mobile app adoption funnel paired with targeted campus distribution to onboard thousands of active study abroad aspirants onto the Leap Scholar app across 50+ premier Indian colleges.
EvePaper executed a youth marketing campaign for Leap Scholar across Pan-India Campus Network (50+ Colleges across Delhi NCR, Mumbai & Tier-1 Hubs). The campaign focused on User Acquisition (UA), App Installs & Funnel Optimization, generating 2,000+ App Downloads (< 3 Weeks) and 10,000+ Verified Student Reach. Execution was handled by EvePaper.
The Challenge & Objective
As India’s leading study-abroad ecosystem, Leap Scholar needed to expand mobile app penetration among engineering, commerce, and liberal arts students planning post-graduate studies abroad. While prospective study-abroad seekers frequently view digital ads, converting browsing behavior into full app installs and completed profile onboarding remains challenging due to high friction and perceived paperwork hurdles.
Leap Scholar required an acquisition strategy that reduced drop-offs and guided students from app discovery directly into active course exploration and IELTS prep tools.
Our Playbook & Approach
EvePaper rebuilt the student user acquisition journey and coordinated distribution across student communities:
- Benefit-Led App Funnel Architecture: Advised and mapped a revised entry onboarding flow for students. Instead of demanding personal documentation upfront, the initial screens showcased immediate comparison tools, tuition fee savings calculators, and global scholarship packages.
- Targeted Campus Society Mobilization: Deployed promotional campaigns across 50+ academic societies, career development cells, and university WhatsApp networks in Delhi NCR, Mumbai, and pan-India.
- Frictionless In-App Verification: Incentivized app exploration with free profile evaluations and live webinars, ensuring newly acquired users completed their profiles within 24 hours of installation.
When student acquisition campaigns focus on immediate utility—such as transparent financial packages and course comparison tools—install-to-registration ratios surge. Clear upfront value converts passive downloaders into active counseling leads far faster than generic brand advertising.
Campaign Gallery & Execution Proof (2)
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Frequently Asked Questions
EvePaper deployed targeted student campaigns for Leap Scholar across Pan-India Campus Network (50+ Colleges across Delhi NCR, Mumbai & Tier-1 Hubs), driving 2,000+ App Downloads (< 3 Weeks). The engagement converted youth audiences through verified campus touchpoints, institutional partnerships, and peer-to-peer distribution.
The engagement deployed Mobile App User Acquisition (UA), Student Funnel Optimization, Campus Ambassador Outreach, Digital Community Partnerships. Activations included student society partnerships, digital app funnels, interactive college fests, or institutional alignments managed by EvePaper.
The campaign engaged college audiences across Pan-India Campus Network (50+ Colleges across Delhi NCR, Mumbai & Tier-1 Hubs), prioritizing tier-1 universities and professional institutions.
EvePaper provides verified operational tracking including digital dashboard analytics, on-ground footfall records, institutional verification letters, and photographic proof.
Launch Your Next Campus Campaign
From app installations and product sampling to national competitions and university partnerships, EvePaper guarantees student reach across 31+ metro hubs in India.