Siberia Oxy
On-Ground Experiential Sampling, Fest Activations & Direct-to-Consumer Trials
1,100+ Live Oxygen Drinks Sampled Across Premier College Fests in 4 Major Metros
EvePaper launched an experiential on-ground sampling tour for Siberia Oxy across premier colleges in Mumbai, Pune, Bangalore, and Hyderabad, generating 30,000+ live footfall and immediate retail trial adoption.
EvePaper executed a youth marketing campaign for Siberia Oxy across Mumbai, Pune, Bangalore & Hyderabad (8+ Campus Deployments). The campaign focused on On-Ground Experiential Sampling, Fest Activations & Direct-to-Consumer Trials, generating 1,100+ Oxygen Samples Distributed and 30,000+ Fest Footfall & Impressions. Execution was handled by EvePaper.
The Challenge & Objective
Introducing a novel functional beverage category—natural wild Siberian berry infusions combined with oxygenated machine dispensing—requires physical consumer trial. Traditional retail distribution alone cannot convey the taste profile, cellular hydration benefits, and wellness science behind Siberia Oxy.
The brand needed live, physical trial stations where health-conscious students and young adults could experience the product firsthand in high-energy campus environments across India's top metropolitan educational hubs.
Our Playbook & Approach
EvePaper designed an interactive, sensory booth experience deployed directly inside university cultural festivals and sporting tournaments across Mumbai, Pune, Bangalore, and Hyderabad:
- Live Oxygenation Bar Experience: Constructed custom branded experience counters where students observed machine-assisted oxygen enrichment before tasting freshly infused Siberian fruit drinks.
- Tier-1 College Fest Positioning: Secured prime real estate at top-attended cultural fests, ensuring the booth saw consistent queues during peak footfall hours.
- Gamified Trial-to-Purchase Mechanism: Paired complimentary sampling shots with on-the-spot student pricing for full cans, turning taste tests into immediate retail conversion while gathering live taste-test feedback.
For challenger FMCG and functional beverage brands, physical sampling paired with visual theater (live oxygen infusion) generates substantially higher retention than online influencer ads. When students see their peers holding a distinctive drink at a campus fest, social validation drives organic booth queues.
Campaign Gallery & Execution Proof (18)
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Frequently Asked Questions
EvePaper deployed targeted student campaigns for Siberia Oxy across Mumbai, Pune, Bangalore & Hyderabad (8+ Campus Deployments), driving 1,100+ Oxygen Samples Distributed. The engagement converted youth audiences through verified campus touchpoints, institutional partnerships, and peer-to-peer distribution.
The engagement deployed Experiential Fest Booth Design, On-Ground Product Sampling, College Authority Permissions, Live Retail Conversion, Multi-City Logistics. Activations included student society partnerships, digital app funnels, interactive college fests, or institutional alignments managed by EvePaper.
The campaign engaged college audiences across Mumbai, Pune, Bangalore & Hyderabad (8+ Campus Deployments), prioritizing tier-1 universities and professional institutions.
EvePaper provides verified operational tracking including digital dashboard analytics, on-ground footfall records, institutional verification letters, and photographic proof.
Launch Your Next Campus Campaign
From app installations and product sampling to national competitions and university partnerships, EvePaper guarantees student reach across 31+ metro hubs in India.