KHELMUNCH PRIVITE LIMITED

Event Overview

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KhelMunch APTI CUP – Lucknow | Sponsorship Opportunity
Dates: 27–30 October 2026
Venue: BBD University, Lucknow
Format: Inter-University T20 Cricket Championship
7 university teams confirmed: BBD University (2), Integral University, KGMU, KMCLU, Lucknow University & MUIT
BBAU, Shia College & Aryabhat University – confirmation in progress
24,000+ student ecosystem
Core audience: 18–24 Gen-Z
Fresh academic session + new student batches
Pre-event campus & digital promotions
On-ground brand activations & student engagement
External student audience through event passes
College/university sports officials & invited dignitaries/guests
Live band performance planned for the finale
BBD University – Official Venue Partner
FanCode – Official Streaming Partner discussion/finalisation in progress; not confirmed yet
Sponsorship Options

Title Sponsor – ₹8L

Event naming rights
Front jersey branding – all 8 teams
Umpire jersey branding
Trophy, gate, stage & boundary branding
Hoardings/banners
Activation space
Announcements + social media + PR

Co-Sponsor – ₹5L

Co-powered association
Left-arm jersey branding – all 8 teams
Trophy, gate, stage & boundary branding
Activation space
Social media + PR

Associate Sponsor – ₹3L

Boundary & venue branding
Entry gate/backdrop
Social media + PR
Pamphlet branding
Brand engagement activity

Jersey Partner – Custom / Cash + In-kind

Official Jersey Partner title
Team jersey branding
On-ground + digital visibility
Jersey supply can be structured as barter/in-kind

Printing / OOH Partner – In-kind

Hoardings, banners, flex, standees, backdrops & venue branding
Official Partner title + branding visibility
Brand Activation
Product sampling / trials
Experience zones
QR contests & giveaways
Student engagement
UGC / creator campaigns
Lead generation
Category-specific brand experiences

The previous DUSU APTI CUP gives KhelMunch an existing execution track record, including 1.2M+ total viewership, 200+ participant entries and 8 DU colleges.

Partnerships can also be customised around the brand's objective through cash, barter, product integration or a combination.