Case Study
How We Helped Career Launcher Drive 564+ High-Quality Student Participations for a Pan-India Leadership Competition
Career Launcher came to us with a bold challenge — fill registrations for Tycoons 2.0, India's premier student leadership competition with ₹8,00,000 in prizes. The catch? Every registrant had to attempt Level 1, not just sign up. We didn't just hit their target. We shattered it — delivering 564 qualified participations when they had never crossed 100 before.
564+
Qualified Participations
1700+
Registrations
5X+
Growth vs. Previous Best
🎯 The Challenge
Career Launcher had an exciting product — Tycoons 2.0, a national-level business & leadership competition for college students, backed by cash prizes worth ₹8,00,000. The vision was big: identify India's next generation of leaders across colleges and institutions, Pan India.
But they had a problem that most competition organizers quietly struggle with — passive registrations that don't convert into actual participants. Their strategy wasn't just to collect sign-ups. Every student who registered had to attempt Level 1 of the competition. This was a two-step commitment, and getting students to take that second step is where campaigns typically bleed out.
Their historical numbers reflected this pain — they had never crossed 100 genuine participations in previous editions. The bar wasn't just "get more registrations" — it was "get people to actually show up and compete."
🚀 Our Playbook
We knew this wasn't a standard awareness campaign. We needed to engineer intent, not just interest.
1. Audience-First Targeting We mapped the right student profiles — ambitious, competitive, career-driven students across Tier 1, 2, and 3 colleges who would see ₹8,00,000 in prizes and a national leaderboard as genuinely exciting. No spray-and-pray.
2. Urgency-Driven Creative Strategy Our creatives weren't just promotional — they spoke the language of ambition. "Prove you're built different." "India's next business leader could be you." We made Tycoons 2.0 feel like a movement, not just a contest.
3. Two-Step Funnel Architecture Because the ask was double (register AND attempt), we built a funnel that warmed leads between registration and Level 1 attempt — using reminders, peer social proof, and countdown messaging to close the loop.
4. Platform Mix Deployed across Instagram, Meta Ads, and WhatsApp community outreach targeting college students with platform-native creatives for each touchpoint.
Services Provided
Performance Marketing Social Media Advertising Funnel Strategy Creative Production Lead Generation Student Community Outreach💡Insights
The biggest insight from this campaign: in student marketing, friction is the enemy, but identity is the hook.
Most campaigns for competitions focus on the prize. We focused on the prestige — what it means to be the kind of person who competes at Tycoons 2.0. When students felt that registering was a statement about who they are, the conversion from registration to Level 1 attempt followed naturally.
The second insight: two-step conversions require two-step nurturing. Brands that treat registration as the finish line leave massive participation numbers on the table. Our mid-funnel engagement between sign-up and attempt was the silent hero of this campaign's success.
The result? 564 qualified participations — a benchmark Career Launcher had never come close to before, achieved by treating student acquisition not as an ad problem, but as a community-building opportunity.
Campaign in the Wild
""EvePaper delivered 564 qualified participations in just 2 days — students who didn't just register but actually showed up and attempted Level 1. The speed and quality of results genuinely surprised us. They understood our audience better than we expected.""