Case Study

Tata Imagination Challenge 2025

When Tata Group brought back their flagship innovation challenge — ₹26 Lakh in prizes, Pre-Placement Interviews, and a Grand Finale at Bombay House — they needed real student reach, fast. EvePaper delivered 2,400+ participations across 20+ colleges in weeks.

2,400+

Participations Driven

20+

Colleges Reached

23,000+

Impressions Generated

🎯 The Challenge

Tata Imagination Challenge 2025 is India's largest student idea competition — open to undergraduates and postgraduates across engineering, MBA, and general streams, with prizes worth ₹26 Lakh, cash awards of ₹2L each to top 10 winners, TAS Pre-Placement Interview opportunities, and an all-expenses-paid Grand Finale in Mumbai at Bombay House.

The challenge for EvePaper: generate high-intent participation — not just awareness — across a competitive campus calendar where students are bombarded with opportunities daily. The competition required genuine engagement, not passive sign-ups, given its multi-stage format (Quiz → Game Plan → Idea Pitch → Finale).

🚀 Our Playbook

EvePaper activated its national POC (Point of Contact) network, prioritizing colleges with strong engineering and MBA student bases. Campus ambassadors and POCs were briefed on the competition's full value proposition — prizes, PPIs, and the Tata brand — so outreach felt informed and credible, not templated.

Messaging was tailored to each stage of the student decision funnel: awareness posts drove initial registrations, while targeted follow-ups nudged students through the quiz deadline. On-ground nudges via WhatsApp groups, department notice boards, and peer-to-peer word of mouth amplified the digital push, driving the campaign well past the 2,400 participation mark across 20+ institutions.

Services Provided

Campus Marketing POC Network Activation Student Mobilization WhatsApp Community Outreach On-Ground Promotion

💡Insights

Brand equity is a multiplier on campus. The Tata name — combined with a genuinely rewarding prize structure (PPIs, cash, Bombay House access) — meant students needed less convincing than typical campaigns. EvePaper's role was closing the awareness-to-action gap: making sure the right students actually heard about it, understood the stakes, and registered before the deadline. When the opportunity is real and the messenger is trusted, conversion follows.