EY (Ernst & Young)
Student Acquisition & Campus Partnerships
4,000+ Students Mobilized for EY’s National Tech Innovation Challenge
EY's Techathon 4.0 challenged students across India to submit technology-driven ideas for a shot at ₹5 Lakh in prizes and a real EY internship opportunity. EvePaper drove 4,000+ participations across 90+ colleges — making it one of our highest-reach campus activations.
EvePaper executed a youth marketing campaign for EY (Ernst & Young) across Delhi NCR, Mumbai & Pan-India. The campaign focused on Student Acquisition & Campus Partnerships, generating 4,000+ Participations Driven and 90+ Colleges Reached. Execution was handled by EvePaper.
The Challenge & Objective
EY Techathon 4.0 is a national-level open innovation competition where students submit ideas explaining a real problem and how technology can solve it — with a ₹5 Lakh cash prize and an EY internship on the line. Open to all students, the competition demanded volume at scale: the goal wasn't a niche audience but broad, high-intent student participation across institutions and streams.
The challenge for EvePaper was doing this across a crowded campus calendar while ensuring registrations were genuine and engaged — not just inflated click counts.
Our Playbook & Approach
EvePaper deployed its POC network across 90+ colleges, with a messaging strategy built around two core hooks: the cash prize and the EY internship opportunity — two things that cut through campus noise immediately. POCs and campus ambassadors communicated the competition's zero-barrier entry (free for all students, no prerequisite domain) to maximize reach across engineering, commerce, and management streams.
WhatsApp group pushes, peer referrals, and targeted on-ground nudges ran in parallel with digital outreach — driving the campaign to 4,000+ participations and 36,000+ impressions, making EY Techathon 4.0 one of the largest single-campaign activations in EvePaper's portfolio.
Zero-barrier entry plus a high-value reward is a formula that scales. When there's no registration fee and the upside is a ₹5 Lakh prize plus an EY internship, student hesitation drops dramatically. EvePaper's job was reach and conversion velocity — getting the right message to the right students before momentum faded. The 90+ college spread also demonstrated that with a strong POC network, tier-2 institutions can deliver participation volumes that rival metro-heavy campaigns.
Campaign Gallery & Execution Proof (1)
🔍 Click Any Photo to Expand
⤢ View
Frequently Asked Questions
EvePaper deployed targeted student campaigns for EY (Ernst & Young) across Delhi NCR, Mumbai & Pan-India, driving 4,000+ Participations Driven. The engagement converted youth audiences through verified campus touchpoints, institutional partnerships, and peer-to-peer distribution.
The engagement deployed Campus Marketing, POC Network Activation, Student Mobilization, WhatsApp Community Outreach, On-Ground Promotion, Multi-Stream College Targeting. Activations included student society partnerships, digital app funnels, interactive college fests, or institutional alignments managed by EvePaper.
The campaign engaged college audiences across Delhi NCR, Mumbai & Pan-India, prioritizing tier-1 universities and professional institutions.
EvePaper provides verified operational tracking including digital dashboard analytics, on-ground footfall records, institutional verification letters, and photographic proof.
Launch Your Next Campus Campaign
From app installations and product sampling to national competitions and university partnerships, EvePaper guarantees student reach across 31+ metro hubs in India.