Career Launcher
Student Acquisition & Campus Partnerships
How We Helped Career Launcher Drive 564+ High-Quality Student Participations for a Pan-India Leadership Competition
Career Launcher came to us with a bold challenge — fill registrations for Tycoons 2.0, India's premier student leadership competition with ₹8,00,000 in prizes. The catch? Every registrant had to attempt Level 1, not just sign up. We didn't just hit their target. We shattered it — delivering 564 qualified participations when they had never crossed 100 before.
EvePaper executed a youth marketing campaign for Career Launcher across Delhi NCR, Mumbai & Pan-India. The campaign focused on Student Acquisition & Campus Partnerships, generating 564+ Qualified Participations and 1700+ Registrations. Execution was handled by EvePaper.
The Challenge & Objective
Career Launcher had an exciting product — Tycoons 2.0, a national-level business & leadership competition for college students, backed by cash prizes worth ₹8,00,000. The vision was big: identify India's next generation of leaders across colleges and institutions, Pan India.
But they had a problem that most competition organizers quietly struggle with — passive registrations that don't convert into actual participants. Their strategy wasn't just to collect sign-ups. Every student who registered had to attempt Level 1 of the competition. This was a two-step commitment, and getting students to take that second step is where campaigns typically bleed out.
Their historical numbers reflected this pain — they had never crossed 100 genuine participations in previous editions. The bar wasn't just "get more registrations" — it was "get people to actually show up and compete."
Our Playbook & Approach
We knew this wasn't a standard awareness campaign. We needed to engineer intent, not just interest.
1. Audience-First Targeting We mapped the right student profiles — ambitious, competitive, career-driven students across Tier 1, 2, and 3 colleges who would see ₹8,00,000 in prizes and a national leaderboard as genuinely exciting. No spray-and-pray.
2. Urgency-Driven Creative Strategy Our creatives weren't just promotional — they spoke the language of ambition. "Prove you're built different." "India's next business leader could be you." We made Tycoons 2.0 feel like a movement, not just a contest.
3. Two-Step Funnel Architecture Because the ask was double (register AND attempt), we built a funnel that warmed leads between registration and Level 1 attempt — using reminders, peer social proof, and countdown messaging to close the loop.
4. Platform Mix Deployed across Instagram, Meta Ads, and WhatsApp community outreach targeting college students with platform-native creatives for each touchpoint.
The biggest insight from this campaign: in student marketing, friction is the enemy, but identity is the hook. Most campaigns for competitions focus on the prize. We focused on the prestige — what it means to be the kind of person who competes at Tycoons 2.0. When students felt that registering was a statement about who they are, the conversion from registration to Level 1 attempt followed naturally. The second insight: two-step conversions require two-step nurturing. Brands that treat registration as the finish line leave massive participation numbers on the table. Our mid-funnel engagement between sign-up and attempt was the silent hero of this campaign's success. The result? 564 qualified participations — a benchmark Career Launcher had never come close to before, achieved by treating student acquisition not as an ad problem, but as a community-building opportunity.
Campaign Gallery & Execution Proof (2)
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Frequently Asked Questions
EvePaper deployed targeted student campaigns for Career Launcher across Delhi NCR, Mumbai & Pan-India, driving 564+ Qualified Participations. The engagement converted youth audiences through verified campus touchpoints, institutional partnerships, and peer-to-peer distribution.
The engagement deployed Performance Marketing, Social Media Advertising, Funnel Strategy, Creative Production, Lead Generation, Student Community Outreach. Activations included student society partnerships, digital app funnels, interactive college fests, or institutional alignments managed by EvePaper.
The campaign engaged college audiences across Delhi NCR, Mumbai & Pan-India, prioritizing tier-1 universities and professional institutions.
EvePaper provides verified operational tracking including digital dashboard analytics, on-ground footfall records, institutional verification letters, and photographic proof.
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