Multi-Round National Scholarship Challenge: Filtering 600+ High-Intent Study Abroad Candidates

Traditional overseas education recruitment heavily relies on physical university seminars, campus roadshows, and hotel education fairs. While these formats produce high face-to-face trust, their cost per acquisition (CPA) is prohibitive, scalability is limited, and attendance is often diluted by passive attendees with no serious intent to pursue international degrees.

GEDU Global Education needed an efficient, pan-India acquisition engine that could reach thousands of university undergraduates simultaneously while rigorously filtering for genuine applicants ready for international admissions.

EvePaper replaced high-friction on-ground seminars with a proprietary, two-stage online merit tournament hosted directly on our student discovery portal (evepaper.com):

1. Stage 1: Multi-Round National Academic Competition: Launched an online knowledge and aptitude challenge testing global awareness, verbal reasoning, and career readiness. This gamified format eliminated low-intent signups while driving peer-to-peer distribution across student WhatsApp channels.
2. Stage 2: Targeted Global Scholarship Challenge: Top-scoring percentiles were invited into a structured scholarship qualification round, unlocking merit aid opportunities of up to 75% for partner overseas university curricula.
3. Automated Intent Qualification: Students provided verified academic records, target destination countries, and intake preferences before advancing, delivering a warm pipeline directly into GEDU's counseling desk.