Powering Registrations at Scale for Hack2skill’s India Runs Campaign

Hack2skill came to us with a big ask: scale registrations for their India Runs campaign fast with zero physical presence on any campus. No booths, no on-ground reps, no traditional activation playbook to lean on.

And the bar wasn't just volume. Hack2skill was clear: they didn't want inflated numbers or fake sign-ups padding a report. They wanted real students, genuinely verified at scale, in a short window. That's a much harder problem than "get more registrations." It's "get more real registrations, fast, with nothing but the internet and a network of students to do it."

That's the challenge we said yes to.

We didn't just run ads — we built a movement. EvePaper partnered directly with colleges across the country and mobilized a network of 300+ campus ambassadors, turning students themselves into the driving force behind the campaign. No physical booths, no on-ground teams, just a fully online, campus-rooted strategy built for speed and trust.

Each ambassador became a local face for Hack2skill's India Runs on their own campus, using peer credibility to convert curiosity into action. That trust is what made the difference: instead of chasing numbers, we prioritized genuine registrations from real, verifiable students — because Hack2skill needed quality, not just quantity.

The results spoke for themselves. In just 5 days, the network delivered 75% of all campaign registrations — proving that a well-structured, student-led ambassador model can outpace traditional on-ground activations in both speed and integrity, while partnering with a truly nationwide base of colleges.