NSDL Payments Bank
Student Acquisition & Campus Partnerships
30+ Colleges. 1,100+ Bank Accounts Opened. One Unstoppable Campus Campaign.
EvePaper designed and executed BankingWise — an end-to-end campus activation campaign for NSDL Payments Bank across 30+ colleges in Mumbai and Delhi NCR. From high-energy fest booths to fraud prevention workshops, we turned every campus into a brand experience that students actually remembered.
EvePaper executed a youth marketing campaign for NSDL Payments Bank across Delhi NCR, Mumbai & Pan-India. The campaign focused on Student Acquisition & Campus Partnerships, generating 1,100+ Accounts Opened and 45,000 Impressions. Execution was handled by EvePaper.
The Challenge & Objective
NSDL Payments Bank needed to break into the college market — a demographic that already had UPI and big-bank apps on their phones and very little reason to switch. The ask was not just awareness; it was action. Real account openings. Real engagement. The challenge was designing a campaign that could work at scale across two cities, across colleges as different as a Mumbai arts college and a Delhi engineering fest, while maintaining consistent brand presence and measurable outcomes at every single touchpoint.
Our Playbook & Approach
We built BankingWise as a dual-format campaign — running simultaneously as an on-ground fest activation and an educational workshop series, so NSDL PB had presence across every type of college event.
At fest activations, we set up branded NSDL Payments Bank zones with crowd-pulling games, interactive challenges, and instant cash rewards credited directly into participants' NSDL Jiffy accounts — giving students their first live experience of the product in real time. Standees, posters, and branded collateral ensured the bank's identity was visible throughout every venue.
At workshops, we ran structured sessions on banking awareness and fraud prevention — topics students genuinely care about — and closed each session with a live quiz where winners walked away with cash prizes, trophies, and certificates. This gave students a reason to sit through the session, engage with the brand, and open an account before they left the room.
We activated this across 30+ colleges including Chetana College, SNDT College, SIES College Sion, HR College, Thakur College, Sathaye College, Maharaja Surajmal Institute of Technology (Delhi), and Delhi Technological University — consistently delivering branded presence, student engagement, and verified account openings at every location.
The highest account opening numbers came not from passive brand exposure but from moments of active participation — a game at a fest booth, a quiz at a workshop, a cash reward hitting a freshly opened account in real time. Students who experienced the product in a fun, pressure-free context converted at dramatically higher rates than those who just saw a poster or heard a pitch. The lesson: on a college campus, experience beats advertising every time. EvePaper's infrastructure — college relationships, trained interns, on-ground execution muscle — made it possible to replicate this consistently across 30+ diverse campuses without a single missed execution.
Campaign Gallery & Execution Proof (21)
🔍 Click Any Photo to Expand
⤢ View
⤢ View
⤢ View
⤢ View
⤢ View
⤢ View
⤢ View
⤢ View
⤢ View
⤢ View
⤢ View
⤢ View
⤢ View
⤢ View
⤢ View
⤢ View
⤢ View
⤢ View
⤢ View
⤢ View
⤢ View
Frequently Asked Questions
EvePaper deployed targeted student campaigns for NSDL Payments Bank across Delhi NCR, Mumbai & Pan-India, driving 1,100+ Accounts Opened. The engagement converted youth audiences through verified campus touchpoints, institutional partnerships, and peer-to-peer distribution.
The engagement deployed Campus Activation, Fest Booth Management, Workshop Execution, Brand Collateral & Standee Placement, Quiz & Gamification Design, Cash Reward Campaigns, Student Engagement, Account Opening Drives, POC Network Mobilisation, Offline-to-Digital Integration. Activations included student society partnerships, digital app funnels, interactive college fests, or institutional alignments managed by EvePaper.
The campaign engaged college audiences across Delhi NCR, Mumbai & Pan-India, prioritizing tier-1 universities and professional institutions.
EvePaper provides verified operational tracking including digital dashboard analytics, on-ground footfall records, institutional verification letters, and photographic proof.
Launch Your Next Campus Campaign
From app installations and product sampling to national competitions and university partnerships, EvePaper guarantees student reach across 31+ metro hubs in India.