Case Study
Scaling a Global Talent Platform: 100,000+ New User Milestone for Unstop
Unstop is where India’s talent meets opportunity, and EvePaper has been the engine behind its massive campus expansion. Through a series of high-octane activations—headlined by the World’s Biggest Cricket Quiz Festival—we have successfully onboarded over 100,000 new users to the platform. We didn't just market an event; we built a sustainable pipeline of high-intent student users.
100,000+
Cumulative New Platform Users
21,000+
Direct Registrations (Cricket Festival)
45+
Days of Sustained Engagement
🎯 The Challenge
For a platform like Unstop, the goal isn't just one-time event signups—it’s ecosystem growth. The challenge was to keep the platform "top of mind" for students across a variety of interests, from technical hackathons to massive cultural moments like the ICC World Cup.
The specific hurdle for the Cricket Festival was maintaining daily momentum over a 45-day period. We needed to ensure that our outreach didn't just result in a "one-click visit," but in a permanent new user who would explore the rest of Unstop’s offerings.
🚀 Our Playbook
Our strategy for Unstop is built on Omni-Channel Campus Presence. During the Cricket Festival, we didn't just push a link; we integrated Unstop into the daily match-day conversations of students.
While we delivered 21,000 direct registrations for the quiz itself, our broader "Always-On" marketing approach across multiple concurrent campaigns created a massive halo effect. By leveraging our POC network to promote Unstop Pro, daily match-day rewards, and the "Quizzer of the Day" title, we turned the platform into a campus habit. This multi-campaign synergy is what allowed us to cross the 100,000+ new user mark, making EvePaper one of Unstop's most reliable growth partners.
Services Provided
Platform Growth & User Acquisition (UA) Multi-Campaign Synchronization Strategic POC Deployment Viral Habit-Building Community Outreach💡Insights
The "Power of the Halo Effect": High-performing individual campaigns like the Cricket Festival act as a gateway. Even when a student registers for one specific event, the peer-to-peer buzz generated by EvePaper’s network leads to a significant "organic" lift across the entire platform. By focusing on the platform value rather than just the prize value, we ensured that the users we brought in remained active long after the final ball was bowled.
Campaign in the Wild
"EvePaper has been instrumental in our mission to reach every campus in India. Their ability to deliver consistent results across multiple campaigns—culminating in over 100,000 new users for our platform—is a testament to their deep understanding of student behavior. They don't just deliver numbers; they deliver a community."