Case Study

Driving India’s Largest Student Financial Literacy Quiz — 3,000+ Completions Across 150+ Colleges

EvePaper mobilised its national college network to power NFLQ 2025 — turning a rigorous 40-minute quiz into one of the most participated financial literacy campaigns among Indian students.

3,000+

Quiz Completions

150+

Colleges Reached

15,000+

Impressions Across Channels

🎯 The Challenge

NFLQ 2025 wasn't a casual poll — it was a serious 40-minute examination on financial literacy and securities markets. Convincing students to actually sit through it required far more than digital ads. The real challenge was two-fold: reach college students at scale across India and convert that reach into genuine completions — not just cold registrations.

🚀 Our Playbook

We activated EvePaper's national POC (Point of Contact) network to create peer-driven momentum — students promoting to students builds trust no brand ad can replicate. On-ground drives were executed across Delhi NCR and Mumbai with physical collateral, QR-code posters, and faculty tie-ins. This was reinforced with multi-channel digital outreach via WhatsApp broadcasts, Instagram creatives, and other platform amplification. The quiz was positioned as a SEBI-backed, resume-worthy credential to drive genuine motivation among UG and PG students.

Services Provided

Campus Activation POC Network Mobilisation WhatsApp Marketing Social Media Campaigns Offline Collateral Performance Tracking

💡Insights

A 40-minute quiz completion is a high-commitment action — it signals genuine interest, not passive engagement. 3,000+ completions at this depth outperforms most registration-based campaigns where drop-off typically exceeds 70%. The EvePaper POC model doesn't just generate reach; it converts reach into real, measurable action.