NISM × SEBI
Student Acquisition & Campus Partnerships
Driving India’s Largest Student Financial Literacy Quiz — 3,000+ Completions Across 150+ Colleges
EvePaper mobilised its national college network to power NFLQ 2025 — turning a rigorous 40-minute quiz into one of the most participated financial literacy campaigns among Indian students.
EvePaper executed a youth marketing campaign for NISM × SEBI across Delhi NCR, Mumbai & Pan-India. The campaign focused on Student Acquisition & Campus Partnerships, generating 3,000+ Quiz Completions and 150+ Colleges Reached. Execution was handled by EvePaper.
The Challenge & Objective
NFLQ 2025 wasn't a casual poll — it was a serious 40-minute examination on financial literacy and securities markets. Convincing students to actually sit through it required far more than digital ads. The real challenge was two-fold: reach college students at scale across India and convert that reach into genuine completions — not just cold registrations.
Our Playbook & Approach
We activated EvePaper's national POC (Point of Contact) network to create peer-driven momentum — students promoting to students builds trust no brand ad can replicate. On-ground drives were executed across Delhi NCR and Mumbai with physical collateral, QR-code posters, and faculty tie-ins. This was reinforced with multi-channel digital outreach via WhatsApp broadcasts, Instagram creatives, and other platform amplification. The quiz was positioned as a SEBI-backed, resume-worthy credential to drive genuine motivation among UG and PG students.
A 40-minute quiz completion is a high-commitment action — it signals genuine interest, not passive engagement. 3,000+ completions at this depth outperforms most registration-based campaigns where drop-off typically exceeds 70%. The EvePaper POC model doesn't just generate reach; it converts reach into real, measurable action.
Campaign Gallery & Execution Proof (6)
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Frequently Asked Questions
EvePaper deployed targeted student campaigns for NISM × SEBI across Delhi NCR, Mumbai & Pan-India, driving 3,000+ Quiz Completions. The engagement converted youth audiences through verified campus touchpoints, institutional partnerships, and peer-to-peer distribution.
The engagement deployed Campus Activation, POC Network Mobilisation, WhatsApp Marketing, Social Media Campaigns, Offline Collateral, Performance Tracking. Activations included student society partnerships, digital app funnels, interactive college fests, or institutional alignments managed by EvePaper.
The campaign engaged college audiences across Delhi NCR, Mumbai & Pan-India, prioritizing tier-1 universities and professional institutions.
EvePaper provides verified operational tracking including digital dashboard analytics, on-ground footfall records, institutional verification letters, and photographic proof.
Launch Your Next Campus Campaign
From app installations and product sampling to national competitions and university partnerships, EvePaper guarantees student reach across 31+ metro hubs in India.