Case Study
4,000+ Students Mobilized for EY’s National Tech Innovation Challenge
EY's Techathon 4.0 challenged students across India to submit technology-driven ideas for a shot at ₹5 Lakh in prizes and a real EY internship opportunity. EvePaper drove 4,000+ participations across 90+ colleges — making it one of our highest-reach campus activations.
4,000+
Participations Driven
90+
Colleges Reached
36,000+
Impressions Generated
🎯 The Challenge
EY Techathon 4.0 is a national-level open innovation competition where students submit ideas explaining a real problem and how technology can solve it — with a ₹5 Lakh cash prize and an EY internship on the line. Open to all students, the competition demanded volume at scale: the goal wasn't a niche audience but broad, high-intent student participation across institutions and streams.
The challenge for EvePaper was doing this across a crowded campus calendar while ensuring registrations were genuine and engaged — not just inflated click counts.
🚀 Our Playbook
EvePaper deployed its POC network across 90+ colleges, with a messaging strategy built around two core hooks: the cash prize and the EY internship opportunity — two things that cut through campus noise immediately. POCs and campus ambassadors communicated the competition's zero-barrier entry (free for all students, no prerequisite domain) to maximize reach across engineering, commerce, and management streams.
WhatsApp group pushes, peer referrals, and targeted on-ground nudges ran in parallel with digital outreach — driving the campaign to 4,000+ participations and 36,000+ impressions, making EY Techathon 4.0 one of the largest single-campaign activations in EvePaper's portfolio.
Services Provided
Campus Marketing POC Network Activation Student Mobilization WhatsApp Community Outreach On-Ground Promotion Multi-Stream College Targeting💡Insights
Zero-barrier entry plus a high-value reward is a formula that scales. When there's no registration fee and the upside is a ₹5 Lakh prize plus an EY internship, student hesitation drops dramatically. EvePaper's job was reach and conversion velocity — getting the right message to the right students before momentum faded. The 90+ college spread also demonstrated that with a strong POC network, tier-2 institutions can deliver participation volumes that rival metro-heavy campaigns.
Campaign in the Wild
